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This site states the following, "At Edible Invaders, we offer local divers a bounty to harvest as many lionfish as possible, growing our local economy and diminishing the harmful lionfish population in our Gulf." We observed that the web site said " Lionfish live in reefs and structure." It also stated " The ONLY way to harvest them is by HAND SPEARING each fish. The hand speared lionfish are the main ingredient in our flagship product, Gulf Coast Own Lionfish Dip. Our smoky, savory dip is delicious on its own, or can be enjoyed in a myriad of creative dishes." The header had Lionfish as the highest ranking keyword. It was followed by Edible Invaders, Gulf Coast, and Reefs which isn't as ranked as highly as Lionfish. The next words the site uses is Ocean. Invasive was also included and could not be seen by search parsers.